Social Media Management
Run a business account properly: plan, publish, engage and report.
- Course fee
- ₦30,000
- Duration
- 3 weeks
- Sessions
- 6 · 2 per week
- You leave with
- A content calendar plus a week of managed posts
About this course
Turn 'I post on Instagram' into a professional service. You learn to optimise a business profile, plan content around pillars, produce graphics and short video, batch and schedule work, handle comments and messages professionally, and report results a client understands.
This is one of the most immediately monetisable skills on the page: every Nigerian small business with an Instagram page needs someone consistent, and consistency is exactly what this course trains.
What you will be able to do
- Optimise a business profile and write a bio that converts
- Plan content pillars and a 7-day calendar
- Produce graphics, photos and short videos to a consistent standard
- Batch and schedule content instead of posting reactively
- Handle comments, DMs and difficult customers professionally
- Report reach, engagement and growth in a client-ready format
The deliverable
Certificate requirement
A content calendar plus a week of managed posts
An optimised profile, a 7-day content calendar, the graphics and captions for it, and a mock week of managing a business account — posts, comments, messages and a short performance report.
How the course is assessed
Level 1
Know
You can explain the concept, name the tools involved and recognise the difference between doing it well and doing it carelessly.
Level 2
Do
You can perform the task independently, without the instructor repeating the steps, and fix the obvious problems when they appear.
Level 3
Create
You can use the skill to produce something a real person would pay for — a document, a design, a website, a report, a repaired machine.
Week by week
3 weeks, 6 practical sessions. Click any session to read the complete class lecture — objectives, taught content, the instructor demonstration, practice, mistakes to avoid, homework and the marking rubric.
Week 1 — Foundations & planning
Platforms, business profiles, profile optimisation, bio writing, images, content pillars, audience research and planning — then post formats, captions, hashtags and scheduling.
- Session 1105 min · 15 min read
Profiles & Content Strategy
- Social media platforms
- Business profiles
- Profile optimization
- Bio writing
- Profile images
- Content pillars
- +2 more
- Session 2105 min · 15 min read
Formats, Captions & Scheduling
- Posts
- Stories
- Reels/short videos
- Captions
- Hashtags
- Calls-to-action
- +2 more
Week 2 — Content management
Creating graphics, basic photography and video, writing captions, batching, scheduling, responding to comments and messages, customer service and community management.
- Session 3105 min · 15 min read
Creating the Content
- Creating social graphics
- Basic photography
- Basic video
- Writing captions
- Content batching
- Scheduling
- Session 4105 min · 15 min read
Community & Customer Service
- Responding to comments
- Responding to messages
- Customer service
- Community management
- Response templates
- Escalation
Week 3 — Analytics & practice
Reach, engagement, followers, views, clicks, identifying what worked, reporting, handling difficult comments and account security — then the mock management project.
- Session 5105 min · 15 min read
Analytics & Reporting
- Reach
- Engagement
- Followers
- Views
- Clicks
- Content performance
- +2 more
- Session 6105 min · 15 min read
Safety & Final Project
- Handling difficult comments
- Account security
- Final project: manage a mock social-media account for one week
Social Media Management — questions
The things prospective students actually ask before enrolling.
Do I need a large following to take this course?+
No, and a large personal following is not the skill anyway. Clients pay for consistency, planning and professional handling of their account — which is what you learn. The final project runs on a mock account precisely so your own numbers do not matter.
Do I need paid scheduling tools?+
No. We use the native scheduling and insights features on Instagram, Facebook and TikTok, which are free, plus free planning templates. We mention third-party schedulers and when they are worth paying for, but nothing in the course requires a subscription.
How is this different from Content Creation?+
Content Creation is about producing the material — filming, lighting, audio, editing, thumbnails. Social Media Management is about running the account — strategy, calendars, community, reporting. They pair well and many students take both.
How do I get my first client?+
Start with a business you already know — your church, a family shop, a former employer — and offer to run one month properly. Use the reporting template from session five so they can see what changed. Business & Freelancing covers pricing, proposals and invoicing in detail.
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